Amplience raises $100M to grow its MACH ecommerce platform

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Amplience, which creates a next-gen commerce experience platform for B2C and B2C customers, announced yesterday that it has raised $100 million in Series D funding.

Amplience’s cloud-based platform is developer-driven, enterprise-friendly, and built on a MACH architecture that delivers a power multiplier in terms of speed, agility and scalability for creating digital experiences, the company said.

The platform architecture stems from the cooperative MACH Alliance, which presents and advocates an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is based on microservices, API-first, cloud-native SaaS and headless, thus the MACH acronym. It uses separate pieces of business functionality that are independently developed, implemented, and managed. A large part of the components is open source.

What the MACH ecosystem is all about?

MACH subscribers believe that enterprise software suites are no longer the best choice to run ecommerce apps. They claim that the MACH ecosystem is agile, agile and always up-to-date, while legacy proprietary systems are out of sync with the requirements of 2022 workloads.

“There is a growing performance gap between digital leaders who have invested heavily to build their own customer-centric commerce experience infrastructure, and companies that still rely on legacy content management and e-commerce systems,” said Amplience founder and CEO James Brooke in a statement. media advice. “Amplience helps its clients bridge this gap and accelerate their implementation of a modern trading experience, leveraging the best MACH and composable capabilities without sacrificing business usability or developer productivity.”

As an executive member of the MACH Alliance, Brooke said, the company is “passionate in helping our customers make the transition to a Microservices-based, API-first, cloud-native and headless (MACH) commerce experience architecture. To that end, we are doubling our product investments and scaling our global go-to-market, customer success and expert service teams.”

Founded in 2008, Amplience competes in the ecommerce platform market against Adobe Systems, Contentstack, Bloomreach, Contentful and Progress SiteInfinity, according to Gartner Peer Insights. The platform received a four out of five star rating from professionals who reviewed it.

Digital experience is a key to customer success

“When it comes to digital experience, there is a direct correlation between employee satisfaction and great customer outcomes,” said Marci Maddox, research director for IDC’s Digital Experience Management Software program. “Our research tells us that 85% of organizations believe that employee empowerment leads to greater customer satisfaction; however, only 40% of the companies surveyed have taken action. It is essential that organizations that aspire to be digital leaders use technology and tools that empower developers and business users. It is the path to revolutionizing customer experiences and increasing brand loyalty.”

Brooke said more than 400 of the world’s leading brands use Amplience, including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, GAP, Currys, Argos and Very Group. Amplience has 200 global employees and has raised a total of $180 million from investors. Amplience received its recent Series D financing with an equity investment from Farview Equity Partners, a European growth equity investor, and growth financing from Sixth Street, a global investment firm. Existing investor Octopus Ventures also contributed.

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