BTS teams up with Free Fire on a new video

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Korean pop band BTS has teamed up with Free Fire (the mobile battle royale game) for a music video collaboration. The digital duet also releases in-game costumes and emotes for Free Fire designed by the BTS guys.

The partnership was originally announced in late February, but details were scarce at the time. For the past two weeks, Garena, the publisher behind Free Fire, has been releasing behind-the-scenes videos on his YouTube channel. The videos show the highly popular band playing the game, drawing costumes and designing emotes.

Free Fire is not shy about collaborations. In true battle royale style, it incorporates elements of widely known pop culture icons into the game at an astonishing speed. The record-breaking game – which passed 1 billion downloads on the Google Play Store by August 2021 – has seen collaborations with numerous anime shows, real-life actors, sports stars and luxury car brands.

This collaboration continues with a new take on the BTS music video for their song Idol. The original video passed the 1 billion views mark on YouTube in September 2021. The new video will reshape the video in the style of Garena’s Free Fire.

Left: A scene from Idol. Right: That same scene from the new Free Fire collab video.

It’s hard to overstate how devoted the BTS fandom is. But I bet Free Fire is about to see a sudden surge in downloads. Yes, I see you ARMY members out there. I know how you are.

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