EA Sports FC likely to replace ‘FIFA’ name

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Electronic Arts does not want to pay a premium to FIFA, the organization behind football, for the name of its football game. The FIFA games are some of the most popular in the world, but EA doesn’t think keeping the name is worth the $1 billion FIFA wants for them. That’s where the trademark for EA Sports FC (Football Club) comes in. The publisher registered that name as a trademark late last year, and sources indicate to GamesBeat that this is indeed the name EA uses.

FIFA sees the success of EA’s game and wants a bigger piece of that huge pie. But of course EA doesn’t want to dig into its profit margin any more than it already has. A major, global football video game is already a behemoth in terms of licensing costs and all the negotiation and legal work that comes with it. And that’s the bigger point – EA is responsible for that work. FIFA does not come with official team branding or real player names. The publisher arranges this separately and at its own expense.

So FIFA just wants money for the FIFA name, and instead EA is preparing to leave the partnership permanently.

With EA Sports FC, the company can determine its own destiny. And it will also separate his game from the corruption with which FIFA is now most associated.


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Last week FIFA updated its trademark in Europe. The company specifically lists video game products in its filing. The group may eventually respond with a new FIFA game that doesn’t come from EA.

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This post EA Sports FC likely to replace ‘FIFA’ name

was original published at “https://venturebeat.com/2022/03/24/ea-sports-fc-likely-to-replace-fifa-name/”