Gaming agency Loaded raises $20 million and promotes new CEO


GamesBeat Summit 2022 returns with its biggest event for gaming leaders on April 26-28. Reserve your spot here!

Gaming company Loaded, which represents several streamers and content creators, has announced that it has raised $20 million in funding for its new expansion. As part of its new growth, it is also promoting several staff members to senior positions. Josh Swartz, formerly the company’s COO, is now CEO and Bridget Davidson is now president of the Talent division.

The company plans to use the funding to further expand its talent roster and services. It recently signed streamers Myth, Doublelift and Sydeon. It will invest in data and analytics tools and expand potential brand partnerships to the metaverse and web3.

In addition to Swartz and Davidson, Loaded has also elevated co-founder Brandon Freytag to Chief Creator Monetization Officer and Niles Heron to Chief Communications and Culture Officer. It also hired Jeff Pabst as Chief Commercial Officer and Paul Conroy as President of Loaded Ventures.

CEO Swartz said in a statement: “Since its inception, Loaded has supported the work of an incredible roster of talent who have been responsible for helping shape the future of gaming. As non-endemic brands and companies look to reach out to the gaming community, we are able to combine our deep expertise, insights and relationships to improve and develop the industry for everyone who wants to be a part of it.Financing from Coral Tree Partners enables us to make acquisitions in the data and analytics sector of gaming, which will generate new opportunities for all of our talent, brand and publisher clients.”

Event

IAB PlayFronts 2022

Join developers, ad technology partners and streaming platform leaders as they demonstrate the creative possibilities within the gaming and esports landscape live from NYC. The event will go live tomorrow, don’t miss your chance!

register now

Coral Tree Partners, a private equity firm, led the financing. Alan Resnikoff and Henry Shapiro, respectively partners and executive advisors at Coral Tree, have joined Loaded’s board of directors. Resnikoff said in a statement: “Loaded is at the intersection of gaming and influencer marketing, two growth sectors that we have been tracking for a long time. Loaded is particularly well positioned to capitalize on the industry’s tailwind in these sectors, given its exceptional customer base. , its strong management team and reputation for providing white gloves to both its customers and partners in the gaming community.”

GamesBeat’s credo in beating the gaming industry is “where passion meets business”. What does this mean? We want to tell you how important news is to you — not only as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn and have fun with the industry. Learn more about membership.

This post Gaming agency Loaded raises $20 million and promotes new CEO

was original published at “https://venturebeat.com/2022/04/06/gaming-agency-loaded-raises-20m-in-funding-promotes-new-ceo/”

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *