Gaming agency Loaded raises $20 million and promotes new CEO

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Gaming company Loaded, which represents several streamers and content creators, has announced that it has raised $20 million in funding for its new expansion. As part of its new growth, it is also promoting several staff members to senior positions. Josh Swartz, formerly the company’s COO, is now CEO and Bridget Davidson is now president of the Talent division.

The company plans to use the funding to further expand its talent roster and services. It recently signed streamers Myth, Doublelift and Sydeon. It will invest in data and analytics tools and expand potential brand partnerships to the metaverse and web3.

In addition to Swartz and Davidson, Loaded has also elevated co-founder Brandon Freytag to Chief Creator Monetization Officer and Niles Heron to Chief Communications and Culture Officer. It also hired Jeff Pabst as Chief Commercial Officer and Paul Conroy as President of Loaded Ventures.

CEO Swartz said in a statement: “Since its inception, Loaded has supported the work of an incredible roster of talent who have been responsible for helping shape the future of gaming. As non-endemic brands and companies look to reach out to the gaming community, we are able to combine our deep expertise, insights and relationships to improve and develop the industry for everyone who wants to be a part of it.Financing from Coral Tree Partners enables us to make acquisitions in the data and analytics sector of gaming, which will generate new opportunities for all of our talent, brand and publisher clients.”


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Coral Tree Partners, a private equity firm, led the financing. Alan Resnikoff and Henry Shapiro, respectively partners and executive advisors at Coral Tree, have joined Loaded’s board of directors. Resnikoff said in a statement: “Loaded is at the intersection of gaming and influencer marketing, two growth sectors that we have been tracking for a long time. Loaded is particularly well positioned to capitalize on the industry’s tailwind in these sectors, given its exceptional customer base. , its strong management team and reputation for providing white gloves to both its customers and partners in the gaming community.”

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