If you are having trouble tracking and controlling your performance on Facebook, then you should consider using the Facebook Business Manager. This is the place from where you can manage all of your Facebook advertising as well as marketing endeavors. In this article, we will briefly cover how you can use the Facebook Business Manager to get more Facebook likes, followers, etc.
But first, let’s understand why you should use Facebook Business Manager in the first place-
- It will help keep your business activities separated from your activities on Facebook.
- You can easily track your Facebook ads and get detailed reports on the same.
- You will also make it easier for more partners, vendors, and agencies to access your ads or pages without making them co-owners.
If any of this seems appealing, here’s how you can use the manager-
1. Create a Facebook Business Manager Account
You will need to visit business.Facebook.com and create an account therein using your original Facebook account. You will be required to fill out a form with information about your company, your business mail, website, etc. You also get the option to specify if you want to promote your business on facebook or you wish to cater services to other businesses.
2. Add your Business Page
Now, you can also add multiple pages in this next step, and if you like, you can also create a new page here itself. You can also click on ‘Request Access’ if you want to manage your client’s Facebook page. However, if you want some ownership of another page, then you have to go with the ‘Add Page’ command. Similarly, if you are operating your page, then you shall use the add page option.
3. Add Facebook ad Account
Here’s the important thing- to use the Facebook business manager, you need to have a Facebook ad account. It can be a separate account, or you can transform an old account into an ad account. You can create a Facebook ad Account from the manager itself. Just go to the dashboard, click on ‘Add ad account’ and then ‘Create account’. You can only have one ad account till the time your ad expenditure reaches a certain amount as tracked by Facebook.
4. Add your Team
For brands, it is advisable to get more people on board to manage your business page. To give them access to the same, you simply have to go to the dashboard and click ‘Add people’. Here, you will add the individual mail address of the person you wish to give access to. You can decide who has employee access, or complete admin access to your page.
At the same time, you can assign different pages to different individuals. Next, you will also have to give people access to the ‘Ad Accounts’ section. As soon as your team members accept the invite on the mail address, they can access the business manager and business page.
5. Add Partners and Agencies
Go to ‘Business Settings’ on the dashboard of Facebook business manager and click on Business Settings. In the left column click on ‘Partners’ after which you can go to ‘Partners to share assets with’ on the main screen. Your partner must already have a Business Manager ID that they should provide to you. Your partners can also give some access to individuals from their team.
6. Add Instagram Account
It would be best to add your Instagram business account to the manager as well. Again, you will have to go to Business Setting from the dashboard and click on ‘Instagram accounts’ in the left menu. Simply click on add and log into your Instagram from the Facebook manager.
7. Set up Facebook Pixels
Facebook pixel is a Facebook-generated code that has to be placed on your website. It will let you access business information including conversions, optimizing business ads, target audiences, remarketing, etc. Go to Business Settings> Data Sources> Pixels> Add. After you enter a 50-character name for your pixel code, Facebook will give you different recommendations for setting up your pixel. You can pick one and complete the process by clicking on ‘Set up Pixel Now’.
8. Secure your Account
Go to Business settings and click on the ‘Security Center’. You can custom set a two-step authentication and move the setting to ‘Required for everyone’ for maximum security.
9. Place the First Ad
Choose the option ‘Business Manager’ from the Facebook Business Manager account dashboard. Go to the Advertise tab> Ads Manager> Create. Here, you can refine the ad by putting in the campaign objective, schedule, budget, target audience, ad types, placements, etc.
10. Create Business Asset Groups
Business asset groups can help you organize and coordinate your team as they manage your page and ads. Just go to Business Settings from the dashboard, click on ‘Business Asset Groups’, and create your business assets group. You can organize the group based on agency, region, brand, etc.
Talking briefly, this is all the Facebook Business Manager is about. Of course, there are details and nuances that we still have to get into and we will soon talk about them in upcoming blogs. Other than this, you can also buy Facebook likes from reviewsxp.com or hire a marketing agency that will personally guide you on how you can use the Facebook Business Manager.