Job Opening for Digital-Graphic Designer in Citizen Watch America (350 5th Ave, New York, NY 10118)

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Job Category : Content Writing
Company Name: Citizen Watch America
Position Name: Digital-Graphic Designer
Location : 350 5th Ave, New York, NY 10118
Job Description : SUMMARYThe Digital/Graphic Designer utilizes expertise in designing and optimizing digital brand & commerce experiences to drive customer engagement and deliver ecommerce conversion. The Designer works to increase our customer acquisition and retention rates by developing and executing compelling website creative, engaging interactive site experiences, creative versioning for segmented emails, lower funnel display, and other related creative to enhance the overall digital experience for our Direct consumers.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Translate brand imagery into visually compelling and easy-to-navigate designs for emails, website assets, landing pages, and digital ads to acquire new consumers and drive ecommerce sales; ensure visual hierarchy of messaging and clear call to actionDesign and deliver creative versioning for audience segmentation, A/B testing, and campaign optimizationsDesign and deliver brand-right interactive site experiences that make finding relevant information easy, buying desired products seamless, and encourages customers to come back oftenCreate mobile-first best-practice designs for updated & new site features, such as guided selling tools, size guides, community hubs, and content/editorial pagesConcept, wireframe, and design new page layouts, features, and global elements as needed, incorporating UI/UX design principlesIncorporate feedback and multiple revisions, as necessary, in an effort to improve and optimize deliverablesParticipate in analytics reviews to understand what works (and why); suggest creative solutions that deliver on objectivesContinuously iterate to advance every digital touchpoint (landing pages, homepage, landing pages, global elements, etc.)Advocate for every new/repeat visitor; understand the diverse paths to purchase to deliver effective creativeEDUCATION and QUALIFICATIONSBachelor’s Degree in Digital/Graphic Design, Digital Media or related concentration4+ years of experience specifically in design for digital, web, social, mobile and e-commerce (experience with luxury, fashion & retail brand websites preferred)Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver)Understands basic HTML and web codingExperience with motion graphics and/or video editing is a plusFluency in all areas of visual design with exceptional skills in font usage, typography and layoutKnowledge of ecommerce channel asset best practices (e.g. general design rules for email creation, landing page layouts, banner sizing, etc.) and UI/UX design principlesUnderstanding of latest digital trends, desktop and mobile is a mustAbility to work on multiple projects in a fast-paced environmentMust have a high attention to detail and be organized and comfortable doing methodical workSelf motivated and highly collaborative; must be able to take direction and incorporate feedback from multiple stakeholdersUnderstands how to differentiate designs for mobile and desktopEEOEJob Type: Full-timeSchedule:Monday to FridayWork Location: One location


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