Job Opening for Senior Graphic Designer, Creative Content in Lilly Pulitzer (King of Prussia, PA)

King of Prussia, PA – Home Office

Pennsylvania

Job Description

Our Creative Content strategy is to create and source compelling, brand-elevating content
and communications programs with a high return-on-investment that inspires customers to shop with Lilly Pulitzer and enhances their perception of the brand. As part of the broader content team, the Creative Content Senior Designer works to elevate the brand, create & design visually compelling creative campaigns that engage our customer and communicate product.

Ideally, the Creative Content Senior Graphic Designer has fashion experience, excellent judgement and taste, and an elevated aesthetic. They have a deep understanding of typography and layout. The Senior Graphic Designer understands the nuances between different communication channels. and how to design appropriately for each. Motion graphics and animation skills are not required but highly sought after. The Creative Content Senior Graphic Designer understands storytelling through image and video. They have an eye for what works now and an appetite to try and test what will work next-innovation and improvement always motivating their creativity.

It is expected that the Creative Content Senior Designer challenges the status quo, bringing forth new ideas. Keeping up with design trends and understanding what is happening in both in the fashion industry and the world of design.

The Creative Content Senior Graphic Designer is responsible for executing aspirational and compelling collateral that supports overall company goals, inspires our consumer to engage and purchase. All work will be done in alignment with the Creative Content Strategy and roadmap. It is expected that this roll will gain an understanding of business performance to make informed decisions in their design strategy and execution.

A Creative Content Senior Graphic Designer is expected to:
Keep the brand aspirational, elevated, and chic in everything they do. An excellent eye for typography and layout is a must. However, this is more than executing design, this means seeking out and sharing visuals from the market, our competitors, and the world. Keeping up with design trends and understanding what is happening in both in the fashion industry and the world of design. Understanding of what drives the business and engages the consumer. The Creative Content Senior Graphic Designer understands how their work impacts sales. They are expected to seek out and understand what works and what does not, this means asking questions and gaining knowledge of the WHY behind the wins and losses. This knowledge enables the designer to make informed decisions on both their strategy and design execution. Have a heads-up + heads down approach. We are a team of dreamers and doers everyone contributes to both. It is expected that the associated designer is self-motivated, organized, thrives in a fast-paced environment, is detailed oriented and focused on results. Contributing to the success and evolution of our brand design work and the team.

All employees of Lilly Pulitzer perform their jobs through the lens of the Company Core Values and Core Leadership Qualities. The corporate culture of the brand is goal oriented, upbeat with a team approach, and we play to win! Copies of the Core Leadership Qualities accompany this position description. The position description outlines ‘what you do’ and the Core Leadership qualities outline ‘how we do it’. Success at Lilly Pulitzer is measured against both documents.

Areas of Creative Content Design support include (but are not limited to):

Interactive
On-Site + E-Commerce
iOS App
Email
Digital Advertising
Social Media
Video + Motion + Animation experience a plus
Creative Concepting
Storyboarding
On Set Art Direction a plus

SKILLS AND REQUIREMENTS:
Fashion experience not required but a plus
Excellent judgement and taste, elevated design aesthetic
Outstanding eye for typography and layout
Motion and Animation experience a plus
Video Experience: storyboarding, on-set art direction, and editing a plus
Strong collaboration skills – able to communicate ideas effectively.
Understanding of the apparel market and a vision for business-driving tactics.
Insight for the ever-changing channels of consumer communication, especially the power of online marketing and digital experiences.
Creative vision as well as fine attention to detail in project management.
Ability to maintain a strict calendar of deadlines and ensure others to do the same.
Win as a team mentality
Strong verbal and written skills.
Strong multi-tasking skills.
An understanding of the Lilly Pulitzer brand positioning and consumer profile.

This is a salaried position based in King of Prussia, PA.

Generally, 6+ years of design experience, preferably in the fashion industry. Bachelor’s degree in graphic arts or related field preferred, not required. Must have knowledge of both MAC & PC and programs.

Lilly Pulitzer® is an Equal Opportunity Employer.

Lilly Pulitzer® participates in E-Verify.