Kroger and Nvidia team up to ‘reinvent the shopping experience’ with AI and digital twin simulations

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Nvidia and Kroger today announced a “strategic partnership” designed to bring more AI-powered applications and services to the grocery store.

The duo today announced the new partnership at GTC 2022, Nvidia’s annual developer-focused AI conference.

As the largest supermarket chain in the US by sales, Kroger needs little introduction. But like many “traditional” brick-and-mortar retailers, Kroger had to move with the times and embrace technology to connect with consumers where they’d rather transact. Walmart and Amazon.

Kroger has invested heavily in its modernization efforts, including partnering with robotics company Ocado and partnering with Microsoft to develop data-driven grocery stores. And his latest collaboration fits right in with those other recent initiatives.

Kroger and Nvidia at GTC 2022

Digital Twin

Kroger and Nvidia have unveiled plans to build an AI lab and “demonstration center” to improve in-store shipping logistics and shopping experience.

Part of this involves creating so-called “digital twin” simulations, which mirror actual store layouts. Digital twins are essentially virtual replicas of a real entity and are used to predict how a given product will perform through real-time data – for Kroger, it’s all about optimizing efficiency and processes in the store.

The new lab will be housed at Kroger’s Cincinnati headquarters and will leverage several Nvidia products, including the AI
Enterprise software suite, Omniverse Enterprise for digital twin simulations and ReOpt to optimize logistics. From a hardware perspective, the lab will include nine Nvidia DGX A100 systems, InfiniBand networks, and RTX workstations.

Collectively, they will help collect big data insights from thousands of stores across the US, including finding past indicators of “deteriorating freshness” using computer vision and analytics. They will also work together to optimize routes for last-mile deliveries between the point of production (e.g. farm) and the customer’s home.

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This post Kroger and Nvidia team up to ‘reinvent the shopping experience’ with AI and digital twin simulations

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