Mytaverse raises $7.6M for enterprise metaverse platform


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Mytaverse has raised $7.6 million for a platform that will allow companies to launch metaverse applications.

Gaming companies aren’t the only ones with a newfound passion for the metaverse, the universe of virtual worlds all interconnected, as seen in novels like Snow Crash and Ready Player One. Driven by technology leaders like Nvidia and its Ominverse simulation tools, companies are embracing the metaverse as a way to virtualize their business during the pandemic.

As the world reopens, people and businesses need a solution to bridge the gap between physical and digital reality, Mytaverse said. Businesses and their customers struggle to align the experiences of face-to-face, hybrid, and remote interactions.

Mytaverse, officially launched in 2021, has already provided business metaverse solutions for major brands such as PepsiCo, Zaha Hadid Architects, Dassault Aviation and packaging manufacturer Tekni-Plex.

Blumberg Capital led the round, along with Baselayer Ventures, Correlation Ventures, Accelerator Ventures and others. David Blumberg, founder and managing partner of Blumberg Capital, joins the board of directors of Mytaverse, as does JP
Milciunas from Baselayer Ventures.

“The pandemic has been a catalyst for virtualization and the opportunities for innovation in the metaverse continue to expand,” Blumberg said in a statement. “Mytaverse embodies the future of the virtual enterprise, where companies increase engagement and efficiency by creating compelling experiences in the metaverse,” Blumberg said in a statement. “We are proud to partner with Kenny, Jaime and the Mytaverse team as they help organizations unleash the potential of the business metaverse and bring transformative technology solutions to the enterprise and beyond.”

While the initial launch of the cloud-based platform focused on meeting rooms, conferences, training simulations, interactive large-scale events and exhibition spaces, Mytaverse is building new multidimensional and cross-platform use cases for brand engagement, non-fungible token (NFT) galleries, entertainment, human resources and coworking in a more sustainable and cost-effective way.

Mytaverse's virtual exchange.Mytaverse’s virtual exchange.

“Our mission at Mytaverse is to empower, engage and encourage interactions between brands, their customers and partners,” said Jaime Lopez, Chief Technology Officer and Founder of Mytaverse. “We achieve this by enabling our customers to deploy digital twins of their products in their own brand and photo-realistic, dynamic 3D environment. Mytaverse transcends boundaries and physical limitations by giving anyone, anywhere, anytime access to the metaverse. ”

The company said the beauty of the Mytaverse lies in its simplicity and its powerful, realistic user experience. No special hardware, glasses or AR/VR devices are required to enter the fully immersive world of the cloud. With just a device and a web browser, the Mytaverse experience begins. By interacting with and interacting with brands and products, users feel like they are in the same physical space as corporate representatives.

“We are building the premium business metaverse, not to replace physical interactions, but rather to replace the cold and exhausting digital interactions we’ve endured over the past two years with something closer to the richness and connection of real human experience,” Kenneth Landau, CEO of Mytaverse, said in a statement.

He added: “Mytaverse allows people to share wonder, excitement and joy as if they were connected face to face. Once logged in, they can experience what was once only personally possible within the Mytaverse experience, so that our interactions are still meaningful and fully connected, even when we are not physically together.”

The new funding will accelerate product development, expand sales and technology teams, further deepen interactions with brands and support strategic partnerships. In particular, it will enable the launch of powerful new technology, including an automated platform solution that will give enterprises the tools they need to build and manage their own spaces, 3D assets and experiences in the metaverse.

As for the product, a new humanoid avatar creation tool will soon allow users to create a look-a-like of themselves, adding even more to the feeling of being in a real-life metaphysical space. Users gain a more refined sense of freedom, allowing them to do what they want, when they want, from anywhere.

Landau and Lopez started the company in 2020.

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This post Mytaverse raises $7.6M for enterprise metaverse platform

was original published at “https://venturebeat.com/2022/04/18/mytaverse-raises-7-6m-for-enterprise-metaverse-platform/”

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