Report: 90% of organizations say Salesforce CRM tools help them succeed

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According to Salesforce, 60% of customer interactions now take place online and 88% of customers expect companies to accelerate their digital initiatives. Against this background, a new report from AllCloud sought to gain insight into how midsize businesses are using Salesforce to improve digital customer experiences and the impact on their business.

A key finding of the survey is that Salesforce has been a catalyst for business growth over the past two years, with 90% of respondents rating Salesforce as “very important” or “extremely important” to the success of their business. Meanwhile, an overwhelming majority said Salesforce has become more important to their success since the onset of COVID-19.

In particular, the trend towards greater Salesforce adoption shows no signs of slowing down. More than 93% of organizations across all industries said they will be using additional Salesforce products in the next year. This widespread adoption highlights the value these organizations see from Salesforce and their vision of building a cloud environment that supports digital, customer-centric strategies.

90% of respondents rated Salesforce as Ninety percent of respondents rated Salesforce as “very important” or “extremely important” to the success of their company.

Another key finding is that consumer goods organizations have long relied on Salesforce to support customer-centric digital transformation, and they are doubling down on this strategy by increasing their Salesforce footprint. According to the report, 46 percent of consumer goods organizations now use six or more Salesforce products.

In addition, 38% of consumer goods companies said Salesforce has become more important since the start of the pandemic because it helps them meet customer service challenges, and 25% said it has become more important because of its ability to empower them. help support a remote workforce. Salesforce achieves both goals by enabling universal access to critical data.

AllCloud surveyed 200 sales, service, marketing and IT leaders from companies with 300-5,000 employees across all industries. All respondents work at companies that currently use Salesforce, with over 70% using Salesforce for at least three years and over 80% using more than two Salesforce products.

Read AllCloud’s full report.

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This post Report: 90% of organizations say Salesforce CRM tools help them succeed

was original published at “https://venturebeat.com/2022/03/23/report-90-of-orgs-say-salesforces-crm-tools-help-them-achieve-success/”