Riot Games and Coca-Cola Bring Wild Rift Esports to the World

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Earlier today, Riot Games and Coca-Cola announced a new multi-year partnership related to the Wild Rift Esports competition. The new mobile game will begin its first competitive season in 2022. Long-standing League of Legends fans will recall that this isn’t the first time Coca-Cola has teamed up with Riot. During the 2014-2016 seasons of the League of Legends World Championship, Coca-Cola was a major sponsor.

“Coca-Cola helped launch what is now the biggest esports in the world, League of Legends Esports, so I’m thrilled they see the future in Wild Rift Esports as well,” said Leo Faria, Global Head of Wild Rift Esports, Riot Games. “This partnership will span over 100 countries, including the eight regional leagues that serve as the foundation for our sport.”

League of Legends: Wild Rift is the mobile version of League of Legends Riot Games. However, it is not a direct port. Built from the ground up to be a mobile experience, the game has some key differences. First, it doesn’t have as many champions as the desktop game. Right now there are only 81 available in Wild Rift, compared to 150+ in the original League of Legends. A few game mechanics also had to change to make the game faster and less clicky.

Wild Rift Icons Global Championship is coming

The 2022 season will take place in 8 global regions. Regional Championship Tournaments will decide who advances to the game’s first-ever international tournament. The tournament, called the Wild Rift Icons Global Championship, will take place this summer. More details to follow in the coming weeks.

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“We’re excited to be working hand in hand with Coca-Cola to enhance the experience of playing Wild Rift wherever you are in the world,” said Alan Moore, executive producer of League of Legends: Wild Rift. “With their support as we continue to add new features and content to Wild Rift, you will unlock new possibilities in and out of the game.”

Coca-Cola and Riot Games strive to engage with the community and support the fan. The new partnership offers customized rewards and experiences, including a weekly content series co-created by Riot and Coca-Cola. The first step is a new digital campaign from the partners entitled “It Must Be Real”, featuring scenes from the game.

‘It Must Be Real’, Coca-Cola’s New Ad Campaign Featuring Images from Wild Rift

“We believe true magic exists at the point of human connection — both in the physical and digital worlds — when friends come together to enjoy an uplifting moment,” said Selman Careaga, Global President of Coca-Cola Trademark at The Coca-Cola Company. “We look forward to working closely with the Wild Rift team to bring new content and experiences to more fans around the world in the coming months and years.”

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This post Riot Games and Coca-Cola Bring Wild Rift Esports to the World

was original published at “https://venturebeat.com/2022/03/24/riot-games-and-coca-cola-bring-wild-rift-esports-to-the-world/”