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FaZe Clan announced today that Snoop Dogg will be joining the esports clan. The owner of Death Row Records will soon join the group’s board of directors. He will also represent FaZe under the moniker “FaZe Snoop”.
FaZe says Snoop will “co-create content, participate in key business initiatives and launch branded merchandise as it appears on the FaZe Clan platform.” He will also initiate a community program “centered around charitable activities that support youth.”
According to Snoop, he was introduced to FaZe by his son, Cordell Broadus. “It only makes sense to partner with FaZe Clan as a team member and as a member of the board of directors,” he said in a statement. “The youth identify with their brand and that’s something my son Cordell knew, that’s why he brought us together.”
Kai Henry, Chief Strategy Officer of FaZe Clan, added: “The organic relationship between FaZe and Snoop has been building for years, so we are excited to officially welcome FaZe Snoop to the family. As the original first-generation internet boy and gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming. Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to co-create in the metaverse, opening up new engagement opportunities for both of our fan bases.”
This new move is related to FaZe’s previously announced intentions to go public. It merges with the SPAC B. Riley Principal 150 Merger Corp (BRPM). According to FaZe, Snoop will join the board after this transaction is completed, reportedly in the spring of 2022.
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This post Snoop Dogg Joins FaZe Clan as Board Member and Content Creator
was original published at “https://venturebeat.com/2022/03/07/snoop-dogg-joins-faze-clan-as-board-member-and-content-creator/”