In the world of business, everybody wants to be successful but that is hard to come by without a proper and thorough research done on the competitors. This is even more required when you are using those major online selling marketplaces like Amazon and eBay. You will need that desired competitive advantage on them to stay on the top of things. The best and most effective way to do that is to use a proper competitor research using a specific software. This software will not need you to sit all day in front of your computer staring at any and every website. All you have to do is visit sites such as www.fastintell.com and like it to get the desired help and insights. Watch your competitors Using these tools and software will help you to keep a close watch on your competitors. As it is said, ‘You should keep your friends close and your competitors closer,’ this will help you to stay with them and know what they are doing and what they are hiding from you. You will know who is doing better and the reason for doing so. By staying with them all the time with the help of these tools you will be able to implement the best strategies followed by your competitors in your business policies. This will save a lot of valuable time and stay ahead of the fierce competition. Know the unwritten rules When it comes to selling on eBay and other competitive online marketplace, you will need to follow a lot of rules and regulations. However, just as it is in all other aspects, there are also a few rules that are no written or specified. These tools will help you to make the best of these unwritten rules which will put you a step, if not a couple of steps, ahead of your competitors. For example, if a product is sold by the platform itself exclusively, you should stay away from climbing this steep mountain. Make the right choice It will be hard for you to crack into a category of five top sellers on this platform who have reviews for each in excess of three hundred. Instead of trying to break into that elite category in vain, you should look at the most important Q factors such as quality and quantity. The software will help to look into the product reviews of your competitors.